What is a Trunk Show anyway?
It’s a special event at which a wedding dress designer (or representative from the company) visits a bridal boutique on a set day with his or her selection of or entire line of new dresses. Brides schedule appointments to try on the dresses and meet with the designer or their representative. There is often a special incentive during the show for that particular designer, so take advantage of the unique dresses and the savings available.
Why should you attend a Trunk Show?
Since most bridal salons often only carry a few dresses from a select group of designers, trunk shows allow customers the opportunity to see and try on dresses that they wouldn’t ordinarily see at that store. If you find a dress you like during a designer trunk show, ask if the store carries it. If they don’t find out how you can order that particular gown at the show and what possible savings there are!
It is a Win – Win! The Brides benefit and the shop benefits.
The bride benefits because she has the opportunity to talk to or about the actual designer and their designs. Brides can discuss the gowns they like and any changes she may want to make to the one she’s considering for herself. It is an opportunity for Brides to select from Dresses that are not held in stock. There by making their gown selection unique. Designers and shops benefit because they get to watch brides try on their gowns and listen to their comments. It’s a great opportunity for them to learn directly from the consumer what they’re doing right — and wrong! The bridal salon benefits because it gets to show — and possibly sell — dresses that aren’t part of its regular stock.
Your opportunity to attend a Fantastic Trunk Show at Michelle’s Bridal and Tuxedo Feb 16-18. Simple Elegance Events and Wedding Designs will be there too! You can shop for a fantastic gown and talk to our consultants on how to make your day, “Dream Wedding not a Nightmare.” We will be offering some fantastic deals ourselves that weekend and a very nice bag of goodies.
February 16-18 is Essense of Australia. We will be receiving approx. 30 additional gowns for brides to shop from during the show. Michelle’s will also be offering a 15% off any Essense dress ordered during the show. They always have treats there too provided by Cakes by Lori.